TELUS Helps Toronto Youth Achieve New Heights | TELUS smartphone campaign raises $250,000 for Junior Achievement of Canada

Toronto, ON– TELUS and Junior Achievement of Canada today announced $250,000 has been raised to help support young Torontonians succeed in our global economy.  

For more than 55 years Junior Achievement programs have helped more than 3.7 million young Canadians discover their business potential. In May, through an initiative designed to further realize the unlimited potential of youth, TELUS earmarked $50 to JA Canada for every smartphone activation by a Toronto-based business*. These funds will be used by JA Canada to promote and expand its program delivery in the Greater Toronto Area. 

“With an estimated annual return of $45 for every $1 invested** in helping youth stay in school, encouraging new business development and providing the skills needed to participate and succeed in today’s global economy, JA programs make a substantial and positive annual impact on the Canadian economy, and they fill a notable gap in Canada’s education system with respect to financial literacy, work readiness and entrepreneurship,” said Stephen Ashworth, senior vice-president, Operations and Education at JA Canada. “We’re excited about our ongoing relationship with TELUS and their commitment to Canadian youth which, through this initiative, will potentially result in a future return on investment of more than $11.2 million.”

As the largest non-profit youth education organization in Canada and globally, Junior Achievement programs are currently delivered to more than 230,000 students annually by over 13,000 dedicated business volunteers in more than 400 communities across Canada. Junior Achievement is a critical link between education and the business world by giving youth the confidence, leadership skills and knowledge they need to define personal success, enhance their workforce readiness and pursue their dreams.

“I am extremely pleased we achieved our goal of raising $250,000. TELUS’ gift will help build the next generation of entrepreneurial spirit and leadership in Toronto through Junior Achievement – an organization renowned for developing future entrepreneurs,” said Jim Senko, vice-president of Small and Medium Business Marketing at TELUS. “TELUS supports small-and-medium-sized businesses in all their wireless needs and, in turn, these businesses are helping to provide Toronto youth with the education and funding they require to become our future business leaders.”

TELUS offers office and mobile communications solutions to more than 250,000 small-and-medium-sized businesses (SMBs) across Canada. SMBs doing business with TELUS can count on a large business team dedicated to meeting their organizations’ needs 24/7, access to Canada's fastest coast-to-coast 4G network***, Clear and Simple rate plans, the most network and business device choices in Canada and customized solutions that enable them to work wherever they are.

TELUS was recognized by the Association of Fundraising Professionals as the 2010 Most Outstanding Philanthropic Corporation globally, the first time a Canadian company has everreceived this international honour. TELUS has a proud history of supporting local charitable and non-profit organizations in Toronto, including the Royal Conservatory, Learning Through the Arts, Luminato and the Hockey Education Reaching Out Society (H.E.R.O.S.). In addition, TELUS has donated $9.8 million to Ontario charitable organizations since 2000. Moreover, $700,000 will be donated to grassroot community projects by the TELUS Toronto Community Board in 2011.

TELUS’ Junior Achievement campaign is currently running in Calgary, Edmonton and Vancouver where TELUS hopes to make a similar donation. For more information about TELUS' Junior Achievement campaign in Toronto, please visit:


* Up to a maximum of $250,000.

** Making an Impact; Assessing Junior Achievement of Canada’s Value Creation – Boston Consulting Group, January 2011.

***Based on TELUS’ tests of data throughput speeds in large Canadian urban centres.


TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $10.1 billion of annual revenue and 12.4 million customer connections including 7.1 million wireless subscribers, 3.7 million wireline network access lines and 1.2 million Internet subscribers and more than 400,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video.

In support of our philosophy to give where we live, TELUS, our team members and retirees will, by year-end 2011, have contributed $245 million to charitable and not-for-profit organizations and volunteered 4.1 million hours of service to local communities since 2000. Ten TELUS Community Boards across Canada lead TELUS’ local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

For more information about TELUS, please visit